The Big East Conference, a bastion of basketball excellence, has often been hailed as one of the premier basketball conferences in the NCAA. However, in recent years, it seemed to have faded into the background. When Fox acquired the Big East’s media rights back in 2013, many believed it was an overpayment. It appeared as though Fox was simply looking for content to fill its schedule after football season, rather than having a genuine interest in showcasing Big East basketball. But recent victories by Villanova and UConn, as well as the emergence of NBA talent from these universities, have reshaped the narrative surrounding the conference.
The recent media rights agreements secured by the Big East with NBC and TNT are a game-changer. This development underscores the significance of college basketball and reaffirms the Big East’s enduring relevance in the world of sports. With these extended agreements in place until 2031, the Big East is poised to enter new markets and boost its revenue streams. NBC’s plans to broadcast games on Peacock, along with TNT’s coverage on TBS, TruTV, and MAX, present a golden opportunity for the conference to explore expansion.
The University of Dayton Flyers emerge as a potential ideal candidate for Big East expansion. Their proximity to Xavier Musketeers could spark a regional rivalry, while their recent successes and NBA caliber players like Obi Toppin, Toumani Camara, and DaRon Holmes II make them a compelling option. Dayton may not be a large city, but its relatively insulated market could drive local viewership towards the Big East, giving the conference a significant advantage. Despite fielding a Division I football team, Dayton’s basketball prowess is what makes them a valuable addition to the Big East, with five NCAA tournament appearances since 2010.
Meanwhile, the University of Rhode Island Rams offer another intriguing option for Big East expansion. Although not as decorated as some other candidates, URI presents enticing regional rivalries with the Providence Friars and UConn that could instantly boost viewership. Kingston, Rhode Island, may not be the most glamorous location, but the large student body at URI, second only to UConn in the Big East, adds to its appeal. Competing in Division I football in the FCS, URI’s focus on basketball aligns well with the Big East’s priorities. Despite recent struggles, URI’s potential to maintain a strong presence in the Northeast makes them a suitable candidate for expansion.
The Big East’s foray into new media markets and potential expansion plans signal a new era for the conference. As the landscape of college basketball continues to evolve, the Big East is positioning itself for growth and success in the years to come.
